My project is going to cover rural life, more specifically I want to challenge the preconceptions many people hold about the idyllic lifestyle that awaits them when they move to the countryside.
I want to expose the stereotype perpetuated through our current media that rural living is something that we should aspire and that the picture postcard cottage in the country is the Holy Grail for retirement.
I will research the magazines and TV shows which present bucolic surroundings and a pastoral lifestyle that is far from the truth.
My target audience will be retiring or retired people who do not have large pensions but are drawn to this myth and who fail to critically analyse the positives and negatives of such a move. I would also like to cover some of the psychological aspects that make people embark on major life-changing choices based purely on the illusions that they are fed on a daily basis
I aim to produce a series of photographs that highlight the disparity between images seen regularly throughout the media and some of the realities of rural living such as weather which can restrict movement for half the year, poor amenities, such as no local hospitals, dentists, doctors, shops and lack of technology, no wifi or phone signal which can leave you isolated and lonely.